Shanell J Management (SJM) is a full service event management and brand communication agency. The SJM team is dedicated to supplying our clients with creative solutions, project management, strategic planning and flawless execution of events. Led by founder, Shanell J. Smith, the company has been a respectable branding partner based in the Los Angeles market since 2005.


Event management is not rocket science but it definitely takes a certain skill set; namely an obsessive attention to detail and organization, a keen eye for aesthetics, countless hours of planning and the ability to think on your feet to find solutions to problems that will always pop up on site.  It’s called experience. This is the spirit in which Shanell J Management was founded. To build on past successes and continue to provide faultless delivery to clients who expect a complete success from their event. We have a fantastic team of experienced people with dedication and passion for what we do.

You dream big. We make it happen. We will work with your vision and your budget and provide you with the best.

Although we are based in Los Angeles we have followed our clients to wherever they need us. We have a long arm of network connections can organize events anywhere.
Our goal is to offer each client an experience that is unforgettable, unique and flawless.

The meticulous, diligent, and coordinated approach of our event management team will ensure that your event is in a class of its own. This approach will guarantee that your guests and/or clients will understand your message and vision.


We take pride in a value system and code of ethics that include:

  • Integrity

  • Respect for people

  • Excellence

  • Professionalism 





At Shanell J Management, we believe that anything is possible – with inspiration, planning and leadership. We thrive on the creative process and innovation involved in meticulously planned events. We take pride in our ability to bring together the talent, technology and resources to produce corporate, profit/non profit and special events of all kinds – from sophisticated conferences and conventions to intimate gatherings. Above all, we work in partnership with you to construct events that communicate your vision, achieve your goals and inspire your audience, every time!


SJM provides fresh-faced, attractive, outgoing brand ambassadors who are knowledgeable and educated about your products and ready to immerse your brand in a fun, relaxed atmosphere. Count on an immediate lift in sales as our team spreads good will and influences on the spot purchases, working their magic in stores or establishments where customers are ready to buy.



SJM Bartenders have over 10 years of experience, specializing in catering to corporate events, weddings and private events. Events include: engagement parties, bachelor/bachelorette parties, birthdays, holidays, and any other reason you can think of to have a celebration and impress your guests!


SJM Bartenders are a tight knit group.  The Bartenders will arrive in professional attire to greet you and your guests; unless otherwise discussed, as we also offer theme parties, decorative bars and cocktails to match!  

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